Vision
Tunnel

In this strategy, our primary focus is to highlight the top-tier projects that are transforming the landscape of Saudi Arabia. As the country embarks on an ambitious journey of urbanization and development.

King Salman
Park foundation

For King Salman Park, we took the persona of the circle that represents the main message of the park ( sustainability and modernity ).

The Line

For the line project, we wanted to design something that gives the sense of the project’s facade, to give the experience of how elements are going to be projected.

New Murabba

For the new Murabba, we wanted it to have a sense of futuristic and modernity, so we created its unique shape and made it as a walk-through experience.

Qiddya

Qiddya aims to be the capital of 3 main elements, which are culture, sports, and entertainment, as each layer represents one of those things, the all in all shape resembles the mountains of Qiddya.

REDSEA

The Red Sea is becoming the talk of the world recently due to its interesting sphere apartments on the Shebara resort, so we wanted to recreate its shape, and have a more immersive experience.

DIRIYAH

Diriyah is well known for having its historical shape. We designed something that has the spirit of history, yet it projects the future, which aligns with the story of the future in the past.